Dora The Explorer: More Is Revealed
I really don't feel in a light enough mood to write this post, but then I don't really feel like bringing you all down today either, so, here it is. I can't even muster a "heh." *sigh* (Sorry, my recovery meeting was very intense today and I am feeling a bit shell shocked as a result.)
So, anyway, in a classic case of corporate backpedaling, Nickelodeon and Mattel released the actual image of the new Dora far earlier than they expected to because of the intense backlash in, among other places, parent blogs.
I'm going to talk about the new Dora, and yes, it's not as bad as we feared. But I want to address two points that came up during the discussions about the new Dora. First of all, some people said that we shouldn't rush to conclusions, that we should wait until the full image is revealed. I understand that perspective, however. The marketing folks released an early "image" -- meaning the silhouette of Dora -- for us to do EXACTLY that. Make conclusions. So maybe those of you that said wait were right, but not for the reasons you suggested. Instead, we should have waited because we shouldn't have allowed ourselves to be played like that. But on the other hand, I have no sympathy for the folks at Nickelodeon or Mattel because, basically, they asked for it.
Secondly, there were some folks that were all like, "Sheesh, people, this is SO not a big deal." I'm sorry, but I completely disagree. Women in America (and probably the world) suffer from huge body image issues. Therefore I take VERY SERIOUSLY the portrayals of girls and women I allow my daughter to see on a regular basis because for the LOVE OF GOD I wish for her to love herself and her body and I want desperately to keep her isolated at this point in her life from the images that might contribute to the feelings of shame and lack of self-worth that I am afraid are basically inevitable in our culture. Dora was one of the rare television girls that was not only fairly physically realistic (well, okay, except for her massive head) but was also smart. So I take the idea of messing with Dora very seriously.
Okay. On to the actual new Dora.
In my opinion, well, I am still disappointed. Yes, she is far more "wholesome" -- and by "wholesome" I mean NOT a skank -- than we initially feared. Her skirt is cute, her leggings are totally fine, her hair and face are actually quiet pretty in a life-like and not made-up way (although her head is still a bit large, poor thing).
Now, IF they were marketing THIS image of Dora to tweens, say 9 to 12 year old girls, I'd be perfectly comfortable with it. It's fine that she now lives in the city, and I'm glad to hear that she will concentrate on solving mysteries with her friend and NOT spend all of her thinking about things like fashion (although her online presence WILL feature a "fashion" element where you can dress up her and her friends).
But they are NOT marketing this Dora to 9 to 12 year olds. She is geared for 5 to 8 year olds. And this is where I take issue. In my mind, 5 to 8 year old girls should still be thinking about playing. They should be learning to read. They should be still be more KID and less GIRL for just a tiny bit longer, in my mind. I'd like to see them spend less time doing things like this*, and more time doing things like this.
Please don't misunderstand: I have no problem with girls practicing being what our society has deemed as feminine. I am NOT anti-makeup (do NOT take away my mascara and lipstick), or looking pretty, or dressing up in a girlish way. I think when girls are about ten years old it is totally to be expected that they will want to play with things like hair, make-up, and clothes.
But not at five or six. I think girls should embrace being girls while still being CHILDREN when they are five. And even as mild and modified as this Dora is, well, she is still -- to me -- pushing girls to grow up and be "girly" far earlier than they need to be.
So, to sum up: I object primarily to the new Dora's target market being young girls under nine years old. I think they should have had a "big kid" Dora first; I think kids like to see KIDS their own age, you know? Instead of always being pushed to grow up already.
Now, I am going to go mope. See ya on the flip side of this mood.
*This picture was found at this article about ten-year-old girls getting bikini waxes. Yikes.





